Contact
Contact

Hi, I'm Spencer Cadman

I’m a UX Strategist/Designer with a Google UX Design Certification and a background in marketing, branding, and front-end collaboration. I help companies create intuitive, human-centered digital experiences that drive engagement and build trust. With experience spanning user research, design systems, and WordPress development, I bring both strategic insight and visual clarity to every stage of the design process.

Experience

Employment History

DCC Marketing

January 2024 - Present

UX Designer

  • Lead user experience strategy across client websites, acting as the owner of UX design direction, from wireframes to visual systems, while upholding WCAG accessibility standards and usability best practices.
  • Conduct UX research, competitive analysis, and Google Analytics audits to optimize page layout, content hierarchy, and engagement patterns; deliver ongoing reports on performance, SEO, and conversion optimization.
  • Collaborate with Creative Team to align UX with marketing strategy across digital touchpoints—ensuring cohesive user journeys through display ads, social content, landing pages, and email campaigns.
  • Contribute to DCC’s Technology & Innovation team, leading research initiatives into emerging technologies such as AI and recommending tool adoption to enhance workflow efficiency and cross-team capabilities.

Root3 Marketing

October 2022 - January 2024

UX Designer + Developer

  • Partnered with developers to evaluate UX using tools like heatmaps, Google Analytics, and form tracking—translating insights into intentional design strategies for high-impact pages.
  • Guided seamless transition from design to development by building pages in WordPress and monitored build to confirm visual/functional consistency with original UX direction.
  • Led early-stage client web audit sessions to define project goals, functionality requirements, and critical content areas—shaping both design and technical approach from the outset.

Central States Marketing

July 2020 - October 2022

UX Designer + Developer

  • Served as a UX reviewer and quality gate between design and client presentation, providing strategic feedback based on industry standards and user needs.
  • Supervised Web Team execution by managing timelines, reviewing work in progress, and ensuring alignment with client objectives and launch milestones.
  • Provided ongoing technical input to support design team decisions and maintain a high level of performance and accessibility in site builds.

Certificates

UX Design Certificate

Coursera

Google AI Essentials Certificate

Coursera

Learn JavaScript

Codecademy

Introduction to Cybersecurity

Codecademy

Learn Intermediate CSS

Codecademy

Learn CSS

Codecademy

Awards & Recognitions

AASHTO Transcomm Awards (2024)
Contributed to the “It’s Not a Game” campaign, which was honored as Top Campaign of the Year at the AASHTO Transcomm Awards. This recognition celebrates the agency’s collective effort to drive meaningful behavioral change in transportation safety.
Recipient of DCC’s annual Peer Choice Award, a recognition based on company-wide nominations. This award highlights team members who exemplify excellence across various criteria, including collaboration, innovation, and overall impact. Selected by peers, the award underscores Spencer’s contributions to fostering a supportive and dynamic work environment at DCC.
Recognized as an Outstanding Student in Graphic Design by Illinois State University’s Wonsook Kim College of Fine Arts. This distinction is awarded to a select group of students who demonstrate exceptional commitment to graphic design education and the advancement of the field. Spencer’s dedication to creativity, technical skill, and innovative problem-solving earned him this prestigious honor.